- 16 March 2016
- Author: Nikolas Perseputto
Iveco is an industrial vehicle manufacturer based out of Turin, Italy. The company’s name is an acronym for Industrial Vehicles Corporation. Iveco is currently entirely controlled by the CNH Industrial Group. Its principle focus is on light, medium, and heavy commercial vehicles as well as quarry/construction site vehicles, city and intercity buses, and special vehicles for firefighting, the military, and civil defense. Iveco maintains production plants in Europe, China, Russia, Australia, Africa, Argentina, and Brazil and serves customers in over 160 countries.
Iveco was created through the merge of five different brands into a single company. These brands were Fiat Veicoli Industriali, OM, Lancia Veicoli Speciali, Unic, and Margirus-Deutz. With the merger complete, Iveco was incorporated in 1975.
Following the merger, Iveco kept the original brands (involved in the merger) and began to construct a new product line under its own name. Between 1975 and 1970, Iveco produced over 200 basic models and 600 versions of these models. The first Iveco branded product was introduced in 1978. Dubbed the Daily, the first Iveco model was a small industrial vehicle. It became known for its reliability and structural soundness.
Iveco entered the 1980s strongly. In the first year of the decade, the company built the first turbo diesel engine ever to be used for heavy industrial vehicles. The corporate strategy also shifted in 1980s as the brand began to sponsor sporting events, including the 1980 Olympic Games in Moscow and the 1983 Jacques Cousteau expeditions of the Amazon.
Throughout the 1980s and into the 1990s, Iveco released a series of very successful commercial and industrial vehicles. Many of these became bestsellers around the world. Iveco continued to add new models to its line and bought up several smaller companies as well.
Iveco’s success has continued into the 2000s. The brand has branched out from developing whole vehicles into selling motors as well. The Iveco Motors branch of the company focuses on selling engines. They also continue to sponsor major sporting events. For instance, they sponsored the Winter Olympic Games in Turin with 1,200 Iveco Buses.
Iveco does not have a true flagship model. The reason for this is that they specialize in so many different types of vehicles and all of them are in the industrial market. Most industrial vehicle companies do not advertise with flagship models the same way that automakers do.
Some Iveco models do, however, sell better than others. And one of the company’s bestselling and most popular is the Iveco Daily. The Daily is a large commercial van that has been produced by the company since 1978. It has gone through several generations during its lifespan and is currently offered in its sixth generation model.
The sixth-generation Iveco Daily can be bought with several different engine types. The two most common are a 2.3-Liter JTD engine and a 3.0-Liter JTD and CNG engine. Another option to select from is a 6-speed manual or a 6-speed semi-automatic transmission.
Both a hybrid variant and a military variant of the Iveco Daily are offered. The hybrid Daily is powered by a 40hp electric motor supplied by a battery. The military version sports a square body design and is fully armored throughout.
Iveco produces a wide array of current models for its commercial vehicles. It produces light, medium, and heavy vehicles in a number of different categories.
Iveco Light, Medium, and Heavy Vehicles: The most well-known Iveco vehicle is the Iveco Daily bus. In the same class, the company also produces the New Daily light vehicle, the Eurocarge medium vehicle, and the Stralis and Trakker heavy vehicles. Each of these models comes stock with 4×4 drive.
Iveco Buses: Iveco manufacturers a line of buses that include, most notably, the Irisbus line. These models are designed to transport passengers. The line includes minibuses, city transit buses, and tour buses.
Iveco Astra: The Astra brand of Iveco manufacturers off-road vehicles designed for construction and mining applications. This branch of the company also produces armored vehicles for the military.
Iveco Magirus: The Magirus brand of Iveco is dedicated to manufacturing firefighting vehicles as well as their fittings. This branch of the company also produces aerial ladders. In fact, it is the world leader in the production of aerial ladders.
Iveco Defense Vehicles: Iveco’s Defense Vehicles line specializes in the production of military and defense vehicles. The brand’s bestselling models are used by armies in Europe and in other countries around the world.
Starting in 2005, Iveco has been partnered with the non-profit organization Transaid to train heavy vehicle drivers in African countries. The goal is to lower the number of fatalities on roads in Sub-Saharan Africa. The company donated several of its Stralis 4×2 vehicles to the National Institute of Transport in Tanzania to help further the cause.