Buick: Company History, Current Models, Interesting Facts ...


Buick is recognized as the oldest active automobile brand in the United States. Though it was established as its own company in 1903, it has been run as a division of General Motors since its establishment in 1908. Buick’s current focus is on the entry-level luxury market. Their offerings are positioned above the Chevrolet division of GM and below the Cadillac division in terms of performance and luxury.

Company History

Buick is one of the most important companies in the history of the American automobile. They have made countless contributions to car design and engineering as well as the auto industry in general. Several state-of-the-art technological innovations for automobiles are thanks to Buick.

The first automobile to be called a Buick was built by David Dunbar Buick and Walter L. Marr in 1900. The company itself, however, was not founded until the beginnings of 1903. This is the year the company was incorporated and set up its factory in Detroit. By 1908, Buick was the leading automobile producer in the United States.

General Motors is the largest automaker in the world today. They got their start in 1908 and their success was largely thanks to Buick. The prior success, experience, and financial stability of Buick helped General Motors through their initial years as a company.

Buick achieved particular success during the 1920s. The “roaring twenties,” as they were called, established the company’s cars as symbols of glitz, glamor, and wealth. Unfortunately, things soon went into a downward spiral with the onset of the Great Depression. Buick was hit much harder than other American companies during these down and out years.

The onset of World War II did nothing to help the struggling Buick and General Motors automakers. In fact, much of their efforts during the wartime were focused on engineering aircraft engines and ambulances.

Things began to look much better for Buick after World War II. In fact, the postwar period is recognized as one of the greatest eras for Buick in terms of design, engineering, and sales.

Buick chugged through a number of other rises and falls during the 1950s, 1960s, and 1970s. A willingness to adapt to changes in what consumers wanted helped Buick once again establish itself as the most popular automaker in the 1980s. This success continued on through the 1990s with several models of Buick cars earning prestigious “best car” awards.

Flagship Model

The current Buick flagship model is their full-size four-door LaCrosse sedan. The car is in its second generation and has been produced by General Motors since 2004. It is now the top-level sedan in North America.

The first generation Buick LaCrosse was built to be an entry-level model sedan. Updates and improvements to the second generation model have established the automobile as a premium sports sedan and Buick’s flagship model.

Current Models

Buick currently offers five different models of cars in the North American market. These include the Buick Encore, the Buick Verano, the Buick Regal, the abovementioned Buick LaCrosse, and the Buick Enclave.

Buick Encore: The first subcompact crossover offered by Buick, the Encore went on sale in 2013. It is available in front or all-wheel drive. It utilizes a 1.4-liter turbo engine and a six-speed automatic gearbox.

Buick Verano: A compact sedan, the Verano is one of the most popular cars manufactured by Buick. It is the first compact car they have marketed in the United States since 1997. Thought it was initially developed for the Chinese market, it has caught on in North America as well.

Buick Regal: Originally introduced in 1973, the Buick Regal was reintroduced in 2011. It is marketed as an upscale sports sedan.

Buick LaCrosse: The brand’s flagship model, the Buick Lacrosse is a full-size sedan with an emphasis on luxury. An eco-hybrid version is also available.

Buick Enclave: The most luxurious model in Buick’s current line, the Enclave takes the shape of a full-size crossover SUV.

Previous Models

Buick’s enormous success and popularity as a car company means that they have produced numerous different models of cars over the years. Like most brands, some of these were highly successful and some were the farthest thing from successful. In fact, many Buicks are all but forgotten by the majority of people.

Three, however, that are not forgotten are the Buick Riviera, the Buick GNX, and the Buick Roadmaster. These are among Buick’s most popular creations of all time.

The Riviera is known for its sophisticated and athletic design in an era where American luxury cars were often ornate and overly decorated. The GNX, released in 1987, was a classic American muscle car in an era where most other manufacturers stopped producing them. Finally, the Roadmaster is known for its massive front grille that prominently featured nine massive chrome teeth. Though undoubtedly over-the-top and outrageous, the chrome bumper was a hit, boosting the Roadmaster’s sales over 38 percent from the previous model year.

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