Maserati

Maserati Manufacturer Overview

Maserati is a luxury car manufacturer based out of Modena, Italy. It was established all the way back in 1914. The brand’s tagline is “Luxury, sports, and style cast in exclusive cars” while its mission statement is “Build Ultra-Luxury Performance Automobiles With Timeless Italian Style, Accommodating Bespoke Interiors, and Effortless, Signature Sounding Power.” Maserati has been owned by Fiat S.p.A. since 1993.

Company History

Maserati has a lengthy and, at times, fascinating history with plenty of ups and downs. The company was established by the Maserati brothers (Alfieri, Bindo, Carlo, Ettore, and Ernesto) in 1914.

The very first Maserati car was created in 1926 and raced by Alfieri. He won the 1926 Targa Florio in the automobile. The success enabled the Maserati brothers to begin making additional racecars with 4, 6, 8, and 16 cylinders.

The brothers owned Maserati until 1937. They continued building and racing cars up until this point. In this year, the company was sold to the Adolfo Orsi family. The family moved Maserati from Bologna to Modena. Though they no longer owned the business, the brothers continued working in engineering roles at the company for years to come.

The racing success of Maserati continued until World War II intervened. After the war ended, Maserati’s production of cars took off. They focused on building the best engine and chassis in the racing world. This is the period when Maserati produced such pivotal models as the 4CLT, the A6 Series, the 8CLT, and the A6GCS.

Maserati continued manufacturing racecars and winning top level races. Then in 1968, they were bought by the French automaker Citroen. New models were launched and built in much greater numbers than ever before. Additionally, much more emphasis was put on marketing the cars for commercial use rather than solely racing.

The company continued to produce new cars until Fiat bought the company in 1993. Shortly after in 1998, Maserati launched the 3200 GT. The two-dour coupe quickly became one of the company’s bestselling and most popular cars of all time. It was capable of reaching a top speed of 177 miles per hour.

Maserati continues to construct high-performance sports cars to this day. They have several models currently on the market and have plans for future models. The company is still active in motorsports racing.

Flagship Model

The Maserati Quattroporte is the company’s current flagship model. The Quattroporte is set to lead Maserati’s rebirth as a performance car manufacturer.

The car takes the form of a luxury four-door sedan. Though there have been six generations of the card in the past, the newest generation is nothing like previous generations. It was introduced to the world at the North American International Auto Show in 2014.

One noticeable difference is that the Quattroporte is considerably larger than previous generations. It also features new Ferrari-built V6 and V8 engines. Though there are several engine options, initial testing shows that the most powerful is capable of producing top speeds of up to 191 miles per hour. The engine is mated to a 8-speed automatic gearbox.

Current Models

In addition to the flagship Quattroporte, Maserati currently manufacturers four other models. These include the Ghibli, Gran Turismo, Levante, and Alfieri.

Maserati Ghibli: The Ghibli is a sporting/luxury executive saloon that was introduced in 2013. The new model is expected to be the brand’s bestselling car to date. The base Ghibli features 330 horsepower, the Ghibli Diesel 275 horsepower, and the Ghibli S Q4 410 horsepower. A higher-performance version with all-wheel drive and 560 horsepower is set to be produced as well.

Maserati Gran Turismo: The Gran Turismo is a grand tourer that was introduced in 2007. It features a 4.7-Liter V8 that makes 454 bhp. There is also a convertible version of the car available.

Maserati Levante: The Levante is a crossover SUV that was introduced in 2014. It is offered wit either a 3.0-Liter V6 engine or a 3.8-Liter V8 engine. The V8 engine is capable of producing up to 560 horsepower.

Maserati Alfieri: The Alfieri is a 2+2 sports car based off a light chassis Gran Turismo with a shorter wheelbase. The car features a 4.7-Liter v8 engine. An Alfieri convertible is in the works and will be released in the near future.

Previous Models

Thanks to their long history in the automotive business, Maserati has produced a long list of models over the years. A few of the most well known of these include the Maserati A6, Maserati Spyder, Maserati Mistrel, and the Maserati Gran Cabrio. All of these models had different variations made of themselves over the years.

Interesting Facts

As mentioned above, Maserati has an extensive history in motorsports racing. In fact, motorsports racing is where the company got its start. They have achieved particular success in Formula One, sports car racing, and touring car racing.

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