Fiat

Fiat Manufacturer Overview

Fiat is one of the largest and most successful automotive companies in the world. In the past, they owned a number of other popular carmakers including Ferrari, Maserati, and Alfa Romeo. They are now a part of Fiat Chrysler Automobiles. Fiat was founded in 1899 in Turin, Italy.

Company History

Fiat got its start in 1899 in Turin, Italy. It was founded by a group of investors including Giovanni Agnelli. The new company started producing automobiles almost immediately. They began exporting their vehicles overseas to the United States as early as 1908. By 1910, Fiat was the largest automaker in Italy and one of the largest in the world.

Over the course of its history, Fiat has manufactured a number of different products in addition to automobiles. These include railway engines, railway carriages, farm tractors, aircraft engines and complete aircraft, and military vehicles. However, automobiles have always been the company’s primary focus.

Fiat has acquired a number of other automakers over the years. These include Lancia in 1968, Ferrariin in 1969, Alfa Romeo in 1986, and Maserati in 1993. In 2014, they became the full owner of the Chrysler Group LLC and are now a part of Fiat Chrysler Automobiles.

The 1970s was the most successful decade for Fiat. Their production of automobiles reached its highest number, 1.4 million cars, at the beginning of the decade. Fiat continued producing large numbers of automobiles throughout the 1970s, 1980s, 1990s, 2000s, and into the modern day.

Fiat builds its cars in several locations around the world. The majority of them are built in Italy but they also own factories in Brazil, Argentina, Poland, and Mexico. The company is also part of a number of alliances and joint ventures in countries including Serbia, France, Turkey, India, and China.

Flagship Model

The Fiat 500 is the current flagship model for Fiat. The company has been producing the four-seat, three-door hatchback city car since 2007. It was designed as a modern reinterpretation of Fiat’s original Fiat 500.

The 500 achieved almost immediate acclaim. Indeed, Fiat heavily promoted its launch and the car was displayed in more than twenty city squares across Italy. Those purchasing the Fiat 500 have the option to select from four trim levels. These are Naked, Pop, Lounge, and Sport. Fifteen interior trims, nine wheel options, nineteen decals, and twelve body colors are also available to choose from.

Before the car was released, Fiat had been absent from the American auto market for 27 years. The company decided to use the 500 to herald the brand’s return back to the states.

Current Models

As one of the largest automakers in the world, it goes without saying that Fiat is involved in several markets around the world. These include Europe, South America, Asia, Australia and North America. The current models offered by Fiat differ slightly from market to market.

The main market that Fiat targets is Europe. In fact, much of their efforts are focused on Italy. They currently offer eleven models in Europe. These include the Fiat 500, Fiat Panda, Fiat Punto, Fiat Bravo, Fiat Linea, Fiat 500L, Fiat Freemont, and Fiat Sedici.

Fiat has invested in the South American market for much longer than most foreign automakers. The bulk of their efforts are focused on Brazil and Argentina. The South American model range is similar to the one in Europe with a few special editions. The Fiat models offered here include the Fiat Punto, Fiat Idea, Fiat Bravo, Fiat 500, Fiat Linea, Fiat Palio, and Fiat Siena.

Though not as popular in the United States as other countries, Fiat does have a long history in America. The Fiat 500 is currently the company’s most popular car in the US.

Fiat only has a tentative presence in the Asian market. They offer the Fiat 500 and the Fiat Panda. They have also specially developed the Fiat Viaggio, a compact car, specifically for the Chinese market.

Previous Models

Fiat has produced an enormous amount of car models in the years since it was founded. These include:

1889 – 1929: In Fiat’s early years, between 1889 and 1929, they produced several models including, but not limited to the Fiat 4HP, Fiat 6HP, Fiat 10HP, Fiat 160 HP, Fiat 3 TER, Fiat 700, Fiat 501, Fiat 507, and Fiat 520.

1930 – 1939: Between the years of 1930 and 1939, Fiat’s most popular models included the Fiat 522, Fiat 524, Fiat 508, and Fiat 518.

1948 – 1965: The period between 1948 and 1965 was good for Fiat. The company produced cars such as the Fiat 1100 S Coupe, Fiat 500, Fiat 1500, Fiat 8V, Fiat 1100 TV Spider, Fiat 1800, Fiat 2100, Fiat 1500, Fiat 850, and Fiat 850 Spider during these years.

1966 – 1979: During the period between 1966 and 1979, Fiat produced models including the Fiat 124, Fiat 850 Vanessa, Fiat 125, Fiat Dino, Fiat 127, and Fiat Ritmo.

1980 – 2014: The Fiat 126, Fiat Tipo, and Fiat Cross are only a few of the discontinued models that the company produced from 1980 until the present day.

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