Dodge

Dodge Manufacturer Overview

Dodge is an American automaker based out of Michigan. They are currently a division of Chrysler Group LLC. Though they produce a wide variety of cars, minivans, and SUVs, there primary focus is on low-priced variants of Chrysler vehicles as well as high performance cars (such as the Dodge Charger). Dodge has proven to be one of the most successful and popular carmakers in North America since its birth in 1900.

Company History

Horace Elgin Dodge and John Francis Dodge founded Dodge under the name the Dodge Brothers Company in 1900. The company was originally a supplier of parts and assemblies for automakers in the Detroit, Michigan area. They didn’t start to build automobiles of their own until 1915.

Dodge went through several ownership changes in the 1920s. The company was first sold to Dillon, Read & Co in 1925 after both of the Dodge brothers suddenly died. A few years later in 1925, Chrysler bought the company.

Dodge has produced a wide variety of automobiles over the years. Several of their models have gone on to become best sellers, both in the United States and in international markets. The company made several important automotive innovations during the period spanning from the end of World War II to the 1973 oil crisis.

Up until the early 1970s, Dodge’s line of automobiles consisted primarily of trucks and full-sized cars. However, the 1973 oil crisis highlighted the fact that many of these vehicles were highly unreliable, especially where fuel efficiency was concerned. This prompted Dodge to develop a line of midsize cars with greater fuel efficiency. The new line of mid-size cars is credited with keeping both Dodge and Chrysler afloat during these difficult years.

Ownership changes at Chrysler plagued Dodge during the period between 1998 and 2009. Though the company still continued to successfully produce an extensive line of cars, these changes hurt their overall sales. Dodge is now owned by Chrysler Fiat and continues to produce automobiles under the Dodge name.

Flagship Model

For years upon years, nearly since the model’s introduction in 1981, Dodge has promoted their Dodge Ram full-size pickup truck as their flagship model. However, Ram Trucks became a separate division of Chrysler Group LLC in 2010. The Dodge Ram is now sold as the Ram Pickup though it remains much the same as it did under Dodge. The Ram has been named Motor Trend magazine’s Truck of the Year five times, in 1994, 2003, 2010, 2013, and 2014.

Because they no longer manufacturer the Ram, Dodge has been marketing the Avenger as its flagship model for the past few years. The front-wheel drive, mid-size sedan is continually ranked as one of the most affordable midsize cars in North America.

The Dodge Avenger was introduced to North America in 1995. This initial model took the form of a two-door coupe. It was produced until 2000. The Avenger was re-introduced in 2008 as a four-door sports sedan. The model remains largely unchanged today, save for a few minor tweaks.

Dodge is developing a new sedan to replace the Avenger as its flagship vehicle.

Current Models

Seven models of cars are currently available from Dodge. These include the Avenger, the Grand Caravan, the Challenger, the Charger, the Dart, the Durango, and the Journey.

Dodge Avenger: The Avenger is Dodge’s current flagship model. It is a four-door sports sedan that has been produced since 2008.

Dodge Grand Caravan: The Grand Caravan is a family minivan produced by Dodge. It has been on the market since 1984.

Dodge Challenger: The Challenger is a full-size pony/muscle car produced by Dodge. It has been manufactured in three editions over the years. The current variation has been available since 2008.

Dodge Charger: The Charger is a full-size high-performance sports car produced by Dodge. It has been manufactured in several different editions over the years. The current variation has been available since 2006.

Dodge Dart: The Dart is a compact sedan produced by Dodge. It has been manufactured in two different editions since 1960. The current variation has been available since 2013.

Dodge Durango: The Durango is a SUV produced by Dodge. It has been manufactured in two different editions. The current variation has been available since 2011.

Dodge Journey: The Journey is a mid-size crossover SUV produced by Dodge. It has been on the market since 2008.

Previous Models

Dodge has produced a large number of models over the years. A few of the most well known include the Dodge 330, Dodge 400, Dodge 600, Dodge B Series, Dodge C Series, Dodge Caliber, Dodge Colt, Dodge Coronet, Dodge Royal, Dodge Dakota, Dodge Dynasty, Dodge Intrepid, Dodge Lancer, Dodge Neon, Dodge Nitro, Dodge Phoenix, Dodge Power Wagon, Dodge Ram, Dodge Ram Van, Dodge Shadow, Dodge Sprinter, Dodge SRT, and Dodge Viper.

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