- 22 August 2016
- Author: Nikolas Perseputto
Chrysler Group LLC is a popular automobile manufacturer based out of Michigan, United States. The company is currently the seventh largest automaker in the world. Though Italian automaker Fiat has owned part of the company for some time, it was only in 2014 that they took complete control. Chrysler is now a wholly owned subsidiary of Fiat S.p.A.
Chrysler’s history as a company dates back to 1925. It was in this year that Walter Chrysler founded the automaker as Chrysler Corporation.
Success was found early on by Chrysler. The company greatly expanded in 1928 by acquiring the Fargo Truck Company as well as the Dodge Brothers Company. They began to sell vehicles under both brands and established two additional ones, Plymouth and DeSoto.
Chrysler remained successful in North America during the 1930s, 1940s, and 1950s, even during the difficult World War II years. They made the big move and expanded overseas into Europe in the early 1960s. Their European division was known as Chrysler Europe.
The 1970s were not as peachy for Chrysler as the preceding decades were. The 1973 oil crisis among other factors hurt the company’s sales. Indeed, they were on the verge of bankruptcy by the time the 1970s drew to a close. Their financial hardship even forced them to retreat from the European market.
Fortunately, Chrysler soon returned to profitability. This is largely thanks to Lee Iacocca, the new CEO of the time, who managed the company throughout most of the 1980s. Chrysler acquired the popular Jeep brand when they purchased American Motors Corporation (AMC) in 1987.
A merger with the German automaker Daimler-Benz AG in 1998 ended with the formation of DaimlerChrysler. The merger did not go as planned and Chrysler was sold and rebranded Chrysler LLC in 2007. Though they were hit card by the automotive industry crisis of 2008-2011 (even filing for Chapter 11 bankruptcy reorganization), they were able to bounce back. Chrysler has been a wholly owned subsidiary of Fiat S.p.A. since 2014.
Chrysler’s current flagship model is their full-size luxury Chrysler 300. Initially imagined in 2004 under the DaimlerChrysler banner, the 300 is in its second generation. This second generation reimagining was introduced in 2011.
The flagship Chrysler 300 is only available in the sedan body style. An updated body, bi-xenon HID projector headlights, LED daytime running strips, LED trail lights, and a horizontally slotted front grill all come standard on the car.
The Chrysler 300 uses a 3.6-Liter Pentastar V6 engine with 292 horsepower. It is also available with a 5.7-Liter HEMI V8 engine with 363 horsepower.
A number of variants and special editions of the 300 are available from Chrysler. These include the Chrysler 300 Touring, the Chrysler 300 Limited, and the Chrysler 300C AWD. A Chrysler 300S and a Chrysler 300C Executive Series are also available.
Chrysler currently produces a relatively limited line of cars. They offer just three different models in total. These include the Chrysler 200, the flagship Chrysler 300, and the Chrysler Town & Country.
Chrysler 200: The 200 is Chrysler’s mid-size car. It is also the brand’s lowest priced model. It is available with a traditional gas engine, in a hybrid form, or as all-electric. The 200 has been available since 2011.
Chrysler 300: The 300 is Chrysler’s full-size car. It is the brand’s flagship model and is placed in the luxury class. The modern 300 has been available since 1999. Chrysler produced a different car dubbed the 300 from 1955 to 1971.
Chrysler Town & Country: The Town & Country is Chrysler’s minivan. It is dubbed a “luxury” minivan and features several luxurious and high performance touches. The modern Town & City has been available since 1990. Chrysler produced a minivan dubbed the Town & City from 1941 to 1988.
A wide variety of Chrysler cars have been available, both in the United States and around the world, over the years.
A few of the most popular previous Chrysler models include the Chrysler Airflow, Chrysler Airstream, Chrysler Aspen, Chrysler Cirrus, Chrysler Conquest, Chrysler Executive, Chrysler Imperial, Chrysler LHS, Chrysler New Yorker, Chrysler PT Cruiser, and Chrysler Royal. Chrysler produces none of these cars today.
As one of the largest automakers in the world, Chrysler has been involved in some interesting things over the years. For example, they have long shown an interest and passion for electric cars. The Dodge EPIC was the first electric vehicle produced by Chrysler. Since its release, they have spent a lot of energy developing a fleet of hybrid, all-electric, compressed natural gas powered, and diesel vehicles.
Chrysler also has an interesting history in industries outside of manufacturing automobiles. In World War II, for instance, they developed military vehicles and airplane engines. They were also involved in building state-of-the-art radars, space boosters, and missiles during and after the Cold War.