This October GM enjoyed their best sales since 2007. That's great news for the company and more than anything highlights the success of the Buick Encore – which has garnered rave reviews and sold like hotcakes. Ford clearly have been watching closely too and are moving in on Buick's territory with their second generation of EcoSports which have a similarly sized crossover design.
Now then might be a good time to take a look at the Buick Encore again then and to see just why it's enjoying such success.
Price and Practicality
The Buick Encore is a lot of things to a lot of people. It is a highly affordable Compact SUV, it sports a 'cute' but stylish design with a luxurious interior, comes packed with all the standard features and boasts sterling fuel economy.
Of all those things, the fuel economy may well be one of the biggest selling points of the Encore and may well explain some of its success. If you're looking for an affordable vehicle, then the Encore isn't just affordable out of the gate, it's also a good investment in terms of the running costs achieving 25/33mpg. This makes it great for young professionals or small families who are looking to keep prices low and who are running regular commutes and school runs. And it's always good for the conscience too.
The small size of the care makes it easy manoeuver and to find a parking space and it will easily take the corners of city streets. The fact that it's an SUV (a utility vehicle) also means you get good clearance and suspension so you can easily handle large curbs and potholes – as well as being able to take it out on gravel tracks when you want to get away from the city. The steering is accurate, while the rugged looks evoke feelings of safety that will put Mums and Dads at ease.
And in terms of features you also get your money's worth. The Encore has a rearview camera to further help you move around as well as an infotainment system with a 7-inch display. For the money, you're getting a surprising amount of luxury. Then there's the option sunroof, navigation and seven-speaker Bose audio system. You also get climate control, blind spot monitoring and forward collision alert warnings if required.
Of course nothing is perfect and for that price and size you're of course going to be making a few compromises. Despite its SUV leanings for instance, the Encore isn't really an off-road vehicle and you're not going to be taking it on safari any time soon. It's also been said that the smaller engine (a turbocharged four-cylinder engine) can struggle to take the car up to highway speeds. Acceleration is more than adequate for city-dwellers, but it's maybe not the vehicle of choice for someone who is regularly travelling the length and breadth of the country on business or social trips.
But the point is that this won't matter to most people. The Buick Encore perfectly targets the largest demographics by satisfying families, young professionals and city runners. If you're looking for something practical that will get you around and that won't let you down, and if you're looking for something that's cost effective and fuel efficient… well then the Buick is the perfect choice. The fact it comes with so many extra features and such a charming design is just a bonus.
So that's why the Encore is selling so well and why GM are currently enjoying such success. Now stay tuned and watch as every other car manufacturer starts copying their clearly successful formula.